I went to the grocery store today, and, proving once again that I am a sucker for kitsch, I caved under the weight of so much Halloween-themed kawaiiness and bought some junk food. Just two things, though that’s more than enough to send me into diabetic shock.
On the left we have Lotte’s standard koala snack things. They’re basically thin cookie shells with cream filling (chocolate, in this case). These are common in Asian grocers in the US, so odds are you’ve seen them before. They even have their own English website. But THIS time the box has pumpkins and the koala guy has little bat wings. And the little cookies themselves have vaguely Halloweenish designs–one is wearing a pumpkin mask, and one appears to be drinking heavily.
On the right is a box of Moonlight “sofuto ke-ki” (soft cakes) from Morinaga. They have an English website too, and at a glance it seems that Moonlight cookies are offered year-round. But the ones I got today are cookie cream sandwiches, so maybe that’s only for Halloween? Anyway, they’re similar in concept to various American snacks like moonpies and those infamous Little Debbie Oatmeal Cream Pies, but they differ in execution. They’re much lighter than they look and kind of melt away to nothing in your mouth. The ghosts, witches, and pumpkins on the box are just icing on the sofuto ke-ki.
As the koala box cheerily proclaims, “エンジョイハロウィン” (“enjoy Halloween”). In related news, my stomach hurts and I need a nap.
One thought on “Halloween Meltdown ’16: Japanese Junk Food”
OMG these are ridiculous and I need them all! I’m really loving you blog, especially the Folklore element of it. Would you be interested in emailing me? I’d really like to chat with you about sharing your work on another platform. Cheers!
Bridget – email@example.com